Channel Fit & Opportunity Diagnostic
Evaluate channel suitability, partner profiles, and basic economics before choosing the next step.
Explore the diagnostic →
REID COOPER
CHANNEL GROWTHStrategic Channel AdvisorFlexible engagements
The Right Partners. The Right Model. Real Traction.
Prove channel fit before building a full program. Practical advisory across cybersecurity, networking, Avaya and VoIP, cloud infrastructure, and SaaS.
- Assess channel fit
- Test partner traction
- Activate and grow
- North American channel focus
Flexible
Engagements
- Hourly Consultations
- Channel Assessments & Projects
- Fractional Executive Support
- Expertise in cybersecurity, VoIP, AI, cloud and network infrastructure channels
Our pipeline went from 20% channel driven to nearly 80% channel driven. Reid was a must-have resource.— Stephen MintonSales Leader · KACE / Quest
Reid was able to quickly assess the Channel Partner coverage and execute a territory business plan.— Junelle SwanChannel Executive · Quest / Dell Software Group
Reid reported to me at Splashtop and was instrumental in creating and executing our channel strategy.— Jeff TonkelSenior Vice President, Sales & Marketing · Splashtop
Reid knows how to build a successful channel program. He is strategically minded, but willing and able to handle the tactical details.— James MabieTerritory Manager, SMB · Check Point Software Technologies
Reid is very knowledgeable about channel planning, recruitment and management.— Denny RileyVice President, Sales · CloudmarkView all recommendations and results →
15 yearsTechnology reseller owner
40+Partners recruited for an identity vendor
20+MSSPs recruited at Blue Coat
50%+Quarter-over-quarter channel growth
Channel readiness before channel spend
Know whether the channel can work—before you invest in it.
Many technology companies assume they need a channel strategy. The better question is whether an indirect channel is right for the business—and what must be true for partners to invest.
I identify the commercial and operating friction that prevents partner activation, then turn it into a practical executive action plan.
Assess your channel readinessThree ways to build traction
Senior channel experience, matched to the decision in front of you.
Channel Traction Pilot
Test a focused partner cohort, qualify interest, and support early customer evaluations.
Explore the pilot →Fractional Channel Growth Advisor
Refine the program and guide partner activation, enablement, and expansion.
Explore fractional support →The perspective partners recognize
From reseller insight to channel success.
I spent 15 years owning and operating a technology reseller before building channels from the vendor side. My experience spans cybersecurity, networking, Avaya and VoIP, GoGrid cloud infrastructure and hybrid environments, and SaaS. That combination changes the questions I ask, the economics I test, and the programs I recommend.
“Partners do not activate because a program exists. They activate when the opportunity, economics, enablement, and vendor commitment are credible.”Why work with Reid →
Executive guide
Before You Build a Channel
Use the practical framework to pressure-test channel fit, partner economics, readiness, and execution risk before committing resources.
A direct conversation
What is preventing your channel from producing?
Bring the question, the stalled program, or the expansion plan. You will speak directly with Reid.
Schedule a conversation