North American Channel Readiness Diagnostic

Are you ready to recruit partners?

Score the eight areas that determine whether partners can sell, deliver, and profit from your solution. Use 0 when evidence is missing, 1 when the foundation is incomplete, and 2 when the capability is validated and owned.

Score each area

0 Not ready

1 Partly ready

2 Ready

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1. Business fitPartners improve reach, credibility, delivery, or customer economics compared with direct sales alone.

2. Ideal customer and use caseThe buyer, urgent problem, repeatable use case, and evidence of customer demand are defined.

3. Ideal partner profileRequired customer access, technical skills, services capability, and coverage are documented.

4. Partner value propositionA partner can see a credible revenue, services, retention, or differentiation opportunity.

5. Commercial modelPricing, margin, deal registration, renewals, and conflict rules support each partner type.

6. Partner deliveryPartners can demonstrate, quote, deploy, support, and renew without excessive vendor intervention.

7. Enablement and demandTraining, onboarding, sales tools, campaigns, and initial pipeline support are ready.

8. Internal commitmentAn executive sponsor, channel owner, budget, operating cadence, and 90-day objectives are assigned.

Readiness score0/16

Build the commercial and operational foundation before recruiting partners.